CONTEXT
Club de Cuervos, one of the most popular series on Netflix, tells the story of a fictional soccer team. Corona is a brand that has always been present in the Mexican soccer culture, sponsoring most of the teams in the Mexican league.
Corona was already a sponsor of the series and the team, but not only on television ... also in real life. Corona sponsored Club de Cuervos team as if it was a real one. T-shirts, caps and jerseys were sold all over the country. And to celebrate the Club de Cuervos championship, we started a complete media coverage, culminating with the launch of the Club de Cuervos limited edition Corona can.
