I tried to incorporate as many personal items for Rowan as I could. For example, the ping-pong score is his wedding anniversary. The intersecting balls signify the wedding rings.
This music video is for the track Fool's Quest from the album Break Failure by Rowan Converse. I had never worked on a motion graphics project of this duration so it was fun to plan out the sequencing and ways to keep the video engaging. The most challenging part for me was visualizing a song without any lyrics. Since music is a very personal art form, I decided to use this video to help tell the story of Rowan. Throughout the scenes you can discover what kind of dog Rowan has, what kind of car he drives, and what his favorite bass guitar is, amongst other fun details. I will let you try to figure out the rest.
CLASSIFICATION
Motion Graphics
CLIENT
Rowan Converse
TYPEFACES
Noric Black
PRODUCTION
Sketches -> Illustrator -> After Effects
MUSICIAN / BEAT MAKER EXTRAORDINAIRE
Rowan Converse
ALBUM
Break Failure
RECORD LABEL
Nocturne Records
FEATURED
