Role: Art Director & Senior Designer 

Objective: Create a trade presenter that can be used to market a new product innovation to retail customers, for print and digital use. 

Results: Combining high fashion, run-way hair to demonstrate the trending voluminous hair that can be obtained by using TRESemmé Beauty-Full Volume Shampoo & Conditioner. The innovation's reverse steps - Condition first, shampoo 2nd, sets the trend for cat walk looks