An awareness campaign about the SME talent programme and identify Print Media Association Singapore (PMAS) as the key motivator and generate interest with students.

Now or Never concept, drawing inspiration from stage spot lights and stardom. Making the students feel like they are a star and that the SME talent program is their place to shine.
Interactive photo opportunities and installations will be placed at areas of high student traffic to involve and peak students’ interest and creativity.
Locations include: Lifts, toilets and canteens are areas with waiting time.