A TVC for the new Isuzu 4x4 range that I conceptualised and art directed.

It made for pretty interesting times seeing as all these scenes were actually shot with 4x2 vehicles as the 4x4's weren't available in time! Also, my brief to the location scout to find a "lush green jungle" environment in the dead of winter in Johannesburg raised many eyebrows. But I think we pulled it off.

CREDITS:

Art director / CD: Lida Howe-Ely

ECD: John Davenport

Copywriter: Anthea Weber

Director: Rob Malpage

Production House: Rudeboy Collective

Location: Magoebaskloof, Mpumalanga, SA

Advertising Agency: Ireland/Davenport