Megan Hooks's profile

Travel Market Information Publications

Brand USA
Travel Market Information Publications
Background

The client wanted a redesign of existing guides, improving data visualizations and storytelling.


Solution

Devised a design process improvement for a long-standing client facing timelines issues related to a trade show event and release of data required to produce brochures.
Created a templating approach and project framework that allowed deliverables to be produced six months in advance of data release data, ensuring plenty of lead time in between receipt of information, printing/shipping, and trade show deadlines.

I designed a template for the booklets, incorporating infographics and data visualizations that engage audiences and display the research clearly and effectively, while adhering to Brand USA’s style guide. 

With the help of with three designers, an internal project manager, and the client's design manager, we swiftly executed all 15 guides in under 2 weeks. 


Final Thoughts 

Our work was recognized by Graphic Design USA, winning a spot in the 2019 American Graphic Design Awards’ Brochures & Collateral category.
Travel Market Information Publications
Published:

Travel Market Information Publications

I redesigned Brand USA’s Market Guides to align with current branding pieces, and managed a team to produce all 15 guides. Each booklet outlines Read More

Published: