Branding and lettering explorations for The Bee & The Fox.
The Bee & The Fox was built from a love for design and that love remains one of their core values, along with authenticity and empowerment.
Most of us have an early memory surrounding a t-shirt; that souvenir shirt you pined for on a family vacation, that obnoxious holiday sweater your grandma bought you that smelled like moth balls, that shirt you bought at your first concert, that shirt your mom insisted you wear, the oversized tee of a lover you spent Saturday mornings sipping coffee in, that shirt that’s been in your drawer so long it’s now perfectly tattered, an oldie but goody.
I developed several sketches for the branding exploration, digitally and hand drawn. Mixing up both techniques.
Finally the image below was chosen as the final branding system.
Finally the image below was chosen as the final branding system.
Branding sketching process:
Rejected proposal:
Lettering exploration / Sketch process:
Selected graphics
Packaging envelope design
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