Sales Letter and Delivery Page.
The sales letter's bright and spacious design reflects the nature of the digital program being sold, it's meant to evoke calm in the user and customer. In the back end, the page takes a url parameter from the button in the purchase autoresponder to show the delivery page. The user flow is sales letter > order form > payment > email > delivery page.
My favorite part of the design:
I really enjoyed the animated header element, the tv static. I used a pseudo element on the header and a an absolutely positioned background-image gif. It's a tiny gif, so it loads instantly. I think it really conveys the frustration and fogginess the target customer feels.
Skills Used:
Graphic Design
Embedded Data URI
SVG Implementation
CSS Animation
WordPress Development
What I learned:
That I can build a sales page in two days, including making all the images. I recall my first sales letter taking a week. I feel quite accomplished.
