The White Bears
The White Bears is a self-initiated packaging project. Balancing tradition and freshness,
a label punched with strong colours and craft details was created.
a label punched with strong colours and craft details was created.
The warm yellow brings out the refreshing taste of the beer while the dark blue gives the brand a mature and reliable image. Using bold solid illustration for the brand mark (the bears), contrasting it with delicate details of flowers helps accentuate the brand and makes it a solid visual.
