The Brief
Over time, Skin ages & loses its youthful appearance.
Wrinkles appear around the eyes, fine lines bloom around the lips, & age spots surface on the hands.
While some of these factors are natural & unavoidable, many of the visible signs of ageing are caused by the sun & pollution and they can be avoided
Communication Objectives; to create a digital copy (low budget) to position Vichy as a daily cream for Anti Sun, Anti Pollution and Anti aging cream.
Insight
A lot of girls think they get wrinkles because of the everyday life; facial expressions.
Although it is true that we get wrinkles as part of the normal aging process and facial expressions.
However, the majority of girls do not know that 80% of aging comes from environmental factors; that’s why they don’t use protection creams to protect their faces!
Watch the copy here
