Cristiana Arcangeli, a successful entrepreneur in the brazillian cosmetic market, became pioneer on Alimetics (food+cosmetic) in Brazil. She launched the Beauty'in that offers healthy drinks, snacks and supplements with cosmetical benefits. Those products won several awards on innovation category in food and cosmetics market.
Having beauty and health as the core values of this brand, Beauty'in have been present in fashion and sports event, such as London Fashion Week, Arnold Classic.
Brand Identity
The concept
The identity and naming was based in 2 beliefs:
• the sense of feel beauty begin from within
• the brand support beauty offering healthy food with cosmetical benefits.
The insight “The beauty that comes from inside” gave a proper naming and visual identity.
• the sense of feel beauty begin from within
• the brand support beauty offering healthy food with cosmetical benefits.
The insight “The beauty that comes from inside” gave a proper naming and visual identity.
Symbol
Packaging
Bringing life for the brand. Each SKU has different flavors, so does the packaging.
The design team created unique illustration for each product’s benefit.
The design team created unique illustration for each product’s benefit.
Beauty Drinks
Portfolio extension
London Fashion Week's Photo by Eamonn M. McCormack/Getty Images for Beauty'in
