To achieve our goals for Tech Summit, we decided to capture, process, and distribute data using edge computing. The data was captured on the edge in the form of badges embedded with RFID chips and Bluetooth beacons.

In conjunction with Adobe Experience Platform, these IoT devices would leverage attendees’ locational and behavioral data to personalize their content for the following experiences:

Kiosk: 
Interactive kiosks equipped with RFID readers would give attendees visibility into their own Real-Time Customer Profile. Their information would be displayed along with their favorite sessions, completed surveys/challenges, and personalized recommended sessions.

By scanning the beacons in attendees’ badges, Sherpa’s screen would show the faces of five people within close proximity and — using the Experience Platform — generate a dynamic segment to show a common statistic among those attendees.

Mobile app: 
With the Adobe Tech Summit app, attendees would be able to browse sessions on-the-go and consult information on the speakers. They could also ‘like’ a session, which would create an “Experience Event” in their Profile and used to fuel future recommendations (shown on the Kiosk).

This would deliver a hyper-personalized daily digest email for attendees based on which sessions they attended and/or liked, along with links to the session slides and assets stored in Adobe Experience Platform. Prospector would also send push notifications to the mobile app at specific moments in the attendee’s journey, such as welcoming them to a session when they enter the room.

To wrap up the entire Tech Summit experience, we wanted to use AR to explain how all of these experiences were being powered by Adobe Experience Platform. At the end of the explainer, Rayban would show a survey to record how helpful the experience was at conveying how Experience Platform was being used.