Oskar Tuszyński is a young Warsaw based photographer. The brand identity concept was developed to emphasize his extraordinary approach to work and affiliation to one of the Warsaw's districts - Grochów. 

The logo concept comes from the first shopping and service center located in Grochów. This well known building owns its recognition to the light blue neon, that shines on top of it since 1977. 

Two, opposite rotated letters T are coming together shaping a letter O inside. The icon is therefore build up of the initials O.T. The icon also reminds of a closing camera eye.