Objective: To design an easy-to-read and visually appealing document that clearly communicates the benefits offered by Allinial Global to its employees. The design should be user-friendly for employees to navigate and understand.
Target Audience: The target audience for this design brief is the HR department of Allinial Global, which is responsible for managing and communicating employee benefits to the company's workforce.
Key Message: The document should clearly communicate the various benefits that Allinial Global offers to its employees, including but not limited to healthcare, retirement, and employee development programs.
Design Guidelines:
• Keep it simple: The design should be clean and straightforward, with a focus on presenting the information in an easy-to-understand format. Avoid cluttering the page with unnecessary design elements.
• Use a consistent color scheme: The document should use Allinial Global's brand colors to create a cohesive look and feel.
• Utilize typography to enhance readability: Use fonts that are easy to read and avoid using too many different fonts. Consider using bold or italics to highlight key information.
• Use visual aids: Use icons or symbols to represent each benefit offered by the company. This will help to break up the text and make it more visually appealing.
• Include a table of contents: Provide a clear and concise table of contents at the beginning of the document to help HR professionals navigate the various benefits offered by the company.
• Use white space effectively: Leave ample white space around text and design elements to improve readability and make the document less overwhelming.
• Make it accessible: Ensure that the document is accessible to all employees, including those with visual impairments or other disabilities.
Deliverables: The deliverables for this project are:
• An easy-to-read, visually appealing document that clearly communicates the various benefits offered by Allinial Global.
• The document should be available in both print and digital formats.
• The design should be adaptable so that it can be updated and revised as needed.
Timeline: The design brief should be completed within one week, and the final document should be delivered within four weeks. Any revisions or updates should be completed within two weeks of receiving feedback.
