RACING. ON POINT.
RACING POINT F1 - 2019
CREATING MEANING IN A NAME
The mid-season takeover of Force India F1 in 2018 saw the team name changed to Racing Point Force India F1 Team. Racing Point was swiftly chosen by the takeover consortium, led by billionaire Lawrence Stroll, for no other reason than to have something to write into legal documentation.
In 2019 the official team name became Racing Point F1 Team, with SportPesa Racing the naming sponsor and BWT continuing their livery sponsorship. A pink and blue roundel was the only suggestion of the teams own branding and only appears on the nose of the car - as stipulated by the sports regulations for all constructors on the grid.
In 2019 the official team name became Racing Point F1 Team, with SportPesa Racing the naming sponsor and BWT continuing their livery sponsorship. A pink and blue roundel was the only suggestion of the teams own branding and only appears on the nose of the car - as stipulated by the sports regulations for all constructors on the grid.
Given the opportunity to present Lawrence with the brand he desired, the options were to create a name with meaning or create a meaning in the name, Racing Point. As the only team on the grid to exist for nothing more than racing, the whole point of the team and brand is to race.
THE ANSWER WAS AT THE HEART OF THEIR HOME...
EVERYTHING ON POINT...
SPRINGETTS BRAND DESIGN CONSULTANTS (PITCH). ROLE: DESIGNER, DESIGN DIRECTOR & ACCOUNT DIRECTOR
