How might we use video consultations to empower NHS surgeries to be more productive?
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Challenge
Can alternative technologies help solve the current pressures & demands on NHS face to face consultation waiting times?
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Assumption & Opportunity
Telephone consultation historically has proven to help clinicians solve and close minor & repeat medical conditions. As a health organisation would like introduce a video consultation feature to aid doctors to not only close minor & repeat case, but to also support complex health conditions such as dermatology, elderly & community care
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Product Goal
1. Select & build relationships with pilot NHS practices to trial the MVP feature
2. Create a seamless video consultation journey
3. Ship the feature rapidly, to enable us to build, measure & learn fast
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Methodology
User interviews, card sorting, 5-day design sprint & guerrilla prototype testing
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The MVP
Identifying the scope
Based on technical limitations & stakeholder requirements, what is the minimum viable product we can ship?
Discovery
How did we validate the scope? Through user interviews, with patients & clinicians, we also researched competitor products & card sorted potential features with existing video consultation users
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Rapid designs
Using the Jake Knapp sprint bible, I collaborated over a 5-day period with colleagues from various disciplines to design, build & test our MVP prototype. Towards the end of each day, we presented a days work
to colleagues who provided quick valuable feedback
to colleagues who provided quick valuable feedback
Running
Day 1. Collaborating with the product manager we mapped out all the collective research
Day 2. Sketching with product designer, we both drew up two low fidelity journeys
Day 3. Discussions with the development team allowed us to decide on the most feasible journey to prototype
Day 4. Collaborating closely with the visual designer to prototype the feature
Day 5. Collaborating with the user researcher we guerrilla tested the prototype & quickly discovered the pain points of the prototype
Key takeaways
1. Collaborating closely with key stakeholders & the developers was extremely was beneficial, it allowed us to remove friction from the early stages of the project
2. Testing the product within a short space of time allowed us to identify key issues with the journey resulting in a positive iterative approach (design, prototype, test & then repeat)
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Organisation
Doctorlink
2019
Doctorlink
2019
Lead Product Designer
Patricia Ofuono
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Patricia Ofuono
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