Objective: The objective of this brochure is to provide a warm and informative welcome to new members of Allinial Global, a worldwide association of independent accounting and consulting firms. The brochure should showcase the benefits of membership, highlight key services and resources available, and encourage engagement with the organization.
Target Audience: The target audience for this brochure is new members of Allinial Global, who may come from diverse backgrounds and regions, but share a common interest in professional development and collaboration within the accounting and consulting industry.
Key Messages:
• Allinial Global is a leading global association of independent accounting and consulting firms
• Membership provides access to a network of like-minded professionals, resources, and tools for professional growth and business success
• Allinial Global fosters a collaborative and supportive community of experts who share best practices and knowledge
• Members are part of a larger global network with opportunities for cross-border referrals and joint projects
Design Guidelines:
• The brochure should be visually appealing and engaging, with a clean and modern design aesthetic that reflects the professional and global nature of the organization.
• Use of the Allinial Global branding guidelines, including color palette and logo, is required.
• The brochure should be easy to read and well-organized, with clear headings and subheadings, bullet points, and other visual aids to help guide the reader.
• The content should be concise and focused, highlighting the key benefits of membership and providing clear calls to action for engagement with the organization.
• The brochure should be print-ready and designed to be distributed in both print and digital formats.
Deliverables: The final deliverable for this project is a print-ready brochure design that can be distributed to new members of Allinial Global. The brochure should be designed with a clear understanding of the target audience, key messages, and design guidelines outlined in this brief. The brochure should also be delivered in a digital format for easy distribution and sharing.
