CHUNGHA | Brand Revitalization
Client : LOTTE LIQUOR
Services : Research & Analysis, Brand Strategy, Brand identity, Bottle Label Design, BX Materials, Visual Style Guideline, Design Specifications
Creator : Seung-beom Kim, Heung-ki Kim
Year : 2015
CHUNG HA, the representative domestic cheongju(sake) brand, is a clear and clean drink, and to emphasize the prior image of the brand, the background color was set to white, other factors were excluded, and then a clear blue image was applied to the calligraphy giving a Korean traditional feeling to revive the original clear image.
