Project Danone. BioBalance
BioBalance is a kefir product in Danone product line.
It provides you with an inner harmony and let you feel balance in your day by day life.
TA – city families (25-35), medium and upper medium segment.
Two creative ideas were done based on this positioning.
TA – city families (25-35), medium and upper medium segment.
Two creative ideas were done based on this positioning.
1. BioBalance philosophy.
mood video
logo
(Philosophy of balance)
print
online communication
2. Urban Jungle Rules.
manifesto
print
