The AG AdvantEdge Brochure project was aimed at designing a compelling and informative brochure to attract early-stage and entrepreneurial smaller firms to become members of AG AdvantEdge. The brochure, conceived with a modern and professional design, clearly communicated the unique benefits of the membership, including access to tailored tools and resources, a global network of larger firms, and the ability to compete more effectively in the industry.
Key features of the project included clear and concise messaging, a showcase of available tools and resources substantiated with case studies, testimonials, and success stories, and a persuasive call to action. The final product was delivered in a print-ready format, using Adobe InDesign, with high-quality graphics and images optimized for readability, following the client's printing specifications.
In addition to the physical brochure, a digital version was created for broader online and email distribution. The project also included an ongoing support and maintenance commitment to ensure the brochure's content remains current and accurate. The entire process, from conceptualization to final delivery, spanned approximately 4-6 weeks, including regular client check-ins for progress updates and feedback.
Website Design
After the successful completion of the AG AdvantEdge Brochure, the design elements, key messages, and overall branding were seamlessly carried over into the creation of the AG AdvantEdge website. The brochure's professional and modern aesthetic, along with the clearly organized information hierarchy, informed the visual layout and user interface of the website. The showcased tools and resources, complete with case studies, testimonials, and success stories, were further expanded on the site, providing more comprehensive and interactive content for users. The call to action present in the brochure was translated into various strategic points across the website, prompting visitors to explore membership options, contact the organization, or access more information. This ensured a consistent brand experience across both print and digital platforms, reinforcing the value proposition and benefits of AG AdvantEdge membership to the target audience.
Logo Design
The AG AdvantEdge Logo Design project was centered around the creation of a new, vibrant, and eye-catching logo that would effectively encapsulate the brand's mission of aiding early-stage and entrepreneurial smaller firms in scaling up and competing more effectively. The logo's design was to be simple yet memorable, capable of resonating with a wide range of audiences including current and potential members, partners, and stakeholders.
Key components of the design included the use of bright colors to mirror the brand's energy and vitality, and a modern, professional design that communicated the brand's mission and values. The logo was designed to be adaptable and scalable across various mediums, including print and digital platforms, ensuring broad usability and recognition. The design process was executed using vector graphics software, such as Adobe Illustrator, to guarantee resolution independence and scalability.
The project deliverables encompassed the new AG AdvantEdge logo, comprehensive guidelines for its use and implementation, including color palettes, typography, and sizing, as well as a detailed branding guide outlining the brand's visual identity and messaging. The entire project timeline spanned around 4-6 weeks, with regular client check-ins to provide progress updates and gather feedback. The resulting logo successfully conveyed AG AdvantEdge's commitment to its audience, reflecting the brand's energetic and vital spirit in a simple, memorable symbol.
