Connected Modular 45 series by Tag Heuer is a personalised android watch that is intended towards the fashion community with their sleek and modern design that could easily blend in with any style. Therefore we opted for a simple black on black packaging that evoke a modern look as well as futuristic vibes. 

For the base material; personalisation, interaction and user experience were considered to be our main objectives in choosing heat sensitive paper that could leave fingerprints when heat is induced to the paper just as the hand touches the packaging. To enhance furthermore on the personalisation, we provide an option for customer to have their name engraved on a detachable metal plate. Embossing method on logo and text was used in applying the black on black design to create dimensions and texture. The line graphics on the packaging acts as a detail that gives impression of computer generated design in correlation to reflecting a futuristic look.