After a comprehensive business restructure – Zoetis needed a new approach to marketing their dairy product offering to customers. Focused on end benefits, or outcomes, over products this rebrand helped launch what was once a product company into a solution company.
Art Direction: Jaclyn Phenicie – Bader Rutter
Copy: Perry Littrell, John Alley – Bader Rutter
Creative Direction: Mike Basse – Bader Rutter
Producer: Martha Switalski – Bader Rutter
