Lacking a true identity Mycogen Seeds was in need of a wake up call both internally and externally. This campaign aimed to reinvigorate the largest retail seed company in the United States and bring a little "swagger" back to their step.
Art Direction: Kerry Korrer – Bader Rutter
Copy: Ryann Flynn – Bader Rutter
Design: Emily Strozinsky – Bader Rutter
Creative Direction: Mike Basse – Bader Rutter
Producer: Martha Switalski – Bader Rutter
Edit/GFX: Whitehouse Post, Chicago
