To enrich lives by capturing your delightful travel experiences to every traveller. So, this brandmark reflected elements of joy, of travel, and of modern age experience.
This monogram seeks to capture and represent our spirit as a company – fluid and ever-evolving, yet simple, authentic, and imperfect.
A modern representation of the authenticity and diversity of opinions that broaden our horizons. A way to show that we never stand still. Capturing our own experiences and celebrating the experience of others.
For it’s logotype, we went with something very minimal and comprised of circles and straight lines. The logotype is friendly and has a very nice rhythm to it. Compared to the old logotype, the new one feels friendly and delicate but overall it’s a nice modern update.