Brief - Brand and create a campaign for a new 'Bush Tucker Trial' style restaurant
Solution - This restaurant is not for everyone, people's reactions to 'Bush Tucker Trial' style food vary greatly. Rather than see this as a negative the campaign embraces it and uses it to its advantage. Focussing on the type of people who would visit Brave Unconvential Gourmet (B.U.G) and the reaction they might have. This allows the viewer to identify with the subject and wonder, 'What's on the menu?' and 'is it for me?' Whilst website and phone application make it simple to investigate and engage with the brand and even provide an easy option for first timers who just can't make the choice of what to eat.