Elemental Beverage Co.

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Chen Design Associates

Introducing a sophisticated, chilled coffee with an entirely new look and feel. Chen Design Associates’ branding for Elemental Beverage Co.’s debut stands apart from the competition with abstract watercolor play inspired by the nuanced notes of single origin, estate-grown coffees. Our unexpected packaging invites wonder and provides an emotional connection to the bright, fruit-forward flavors retained by Elemental’s patented chilling technology – innovation which converts hot, freshly brewed coffee to cold in less than a minute, without compromising taste by dilution, oxidation or additives.

Creative Director: Josh Chen

Design Director: Tracy Taylor

Senior Designer + Illustrator: Cedrik Ferrer

Project Manager: Alexis Grossman
Strategy: Becky Luoh, Kathryn Wong Hoffman

Photography: Alexis Tjian, Kenneth Jong, Bernee Briones

Production Manager: Saree Rice

Animation: Kenneth Jong