Keeping Up With The Lees
A play on the idiom "Keeping Up With The Joneses" this collection of gifs subverts and mocks the typical consumer in the context of Singapore. After observation on the streets and on online platforms, each family member is modelled after various archetypes of the Singaporean millennial consumer.
The label whore, who spends beyond their means on luxury brands mainly to maintain and image and facade of wealth.
The trend rider, who rides the train of trends as quickly as they come and go.
The show-off, who has boasts all of their latest gadgets much to the envy of their peers.
The label whore, who spends beyond their means on luxury brands mainly to maintain and image and facade of wealth.
The trend rider, who rides the train of trends as quickly as they come and go.
The show-off, who has boasts all of their latest gadgets much to the envy of their peers.
