The team at Zee Networks (ZEEL) approached us to brand their 80's-90's inspired Indian movie channel - Zee Bollywood. Based on their brief, Dynamite delivered a contemporary visual extravaganza inspired primarily by the Kitsch aesthetic of this era.

From hand-painted movie posters and backdrops, to iconic kitsch visual elements comprised of lights, disco balls, flowers & glitter - the brand was a quintessential representation of Indian cinema from the '80s and '90s.

Dynamite delivered a contemporary visual extravaganza inspired primarily by the Kitsch aesthetic of the 80's-90's era of Indian cinema.

THE MAIN ASPECTS OF OUR VISUAL LANGUAGE ARE:

TYPOGRAPHY

Bold outlines, textures and shadows helped set an impactful typography style for the channel's branding making sure that it oozed '101% Shuddh Bollywood.'

ON-AIR

Our motion language and on-air elements worked in tandem to remind viewers of a different era of Indian cinema. We used simple nostalgic movements, old-school scale-up text animations as well as graphical transitions using Bollywood’s Kitsch elements prevalent during that era.

IDENTS

To capture the essence of 80s-90s Bollywood, we created a number of extravagant graphical representations of the main themes & tropes of film from that era of Indian cinema.

OFF-AIR