Institute Is for Me Social Campaign
Leveraging social media in an omnichannel approach before that term was even used in 2015-16 was the result of research and innovation. This global campaign resulted in 34% likes, 28% comments, 35% shares increases, and over 826,000 thousand Facebook followers. The key was to allow our audience to be the hero of the message. Instead on focus on a heavily institutional message, we decided to allow do something that was never done in our client's world. It took a lot of collaboration with our client, countless presentations and more fine-tuning to make this happen. Success does not happen in silos. This campaign not only fulfilled our client's goals but benefited our audience greatly by creating a connection with the brand, the message and the purpose of developing a religious education.
Leveraging social media in an omnichannel approach before that term was even used in 2015-16 was the result of research and innovation. This global campaign resulted in 34% likes, 28% comments, 35% shares increases, and over 826,000 thousand Facebook followers. The key was to allow our audience to be the hero of the message. Instead on focus on a heavily institutional message, we decided to allow do something that was never done in our client's world. It took a lot of collaboration with our client, countless presentations and more fine-tuning to make this happen. Success does not happen in silos. This campaign not only fulfilled our client's goals but benefited our audience greatly by creating a connection with the brand, the message and the purpose of developing a religious education.
