To raise awareness for Activ Silver technology, Lifebouy commissioned Hunters for an interactive booth, highlighting how Activ Silver can bring out the potential against bacteria of our skin. With moms and kids as the T.A., we opted for a game in which the kids put on virtual armor and destroy intergalactic bacteria. With Kinect technology as the last piece to the puzzle, we were able to educate the consumers about Activ Silver in a thrilling, entertaining and highly interactive way.