B R I E F
Create a digital campaign to increase the popularity of TIDAL in the Italian market and promote the installation of its own mobile app.
Create a digital campaign to increase the popularity of TIDAL in the Italian market and promote the installation of its own mobile app.
C O N C E P T
The music you listen to becomes a lifestyle, a way of imposing itself on others, of letting people know that "I am like this". The campaign, with style and treatments designed for every music genres, speaks of the uniqueness of those who choose Tidal.
The music you listen to becomes a lifestyle, a way of imposing itself on others, of letting people know that "I am like this". The campaign, with style and treatments designed for every music genres, speaks of the uniqueness of those who choose Tidal.
