We created a sizzle video to show how hair care brand, got2b, is all about self-expression and feeling the freedom to embrace change and not be confined to any one box.

But we didn’t just make a video… We know budgets are ever-shrinking and a flexible asset library is king. The above video is made entirely of stills we’re able to use for video, print, gifs, in-store, and any other assets we might need. All of this was created in a 24 hour period for a Schwarzkopf social pitch.

CD (concept + styling): Lindsey Eckwall
Photographer: Tom Corbett
Editor: Gates Bradley
AD: Benny Ventura
Producer: Jason Sheldon
Agency: DDB NY