Through it's over 50 years in existence as a neighborhood swim club, the Rama Swim Club has had many casual identities but when there was a push to grow membership, Caroline Bounds and I worked hard to create a set of lasting marks that could help set it apart from other swim clubs in the area while also evoking the vibe of being an inclusive, family-friendly fun place to spend your summer.

With many new families moving into the area during the off season, the club sent out a postcard to introduce potential members to the club as well as inform previous members of off-season improvements and introduce the new brand.

Fueled by the rebrand, the Summer Fun Kit was a new initiative delivered to all members opening weekend. The koozie and magnet promoted club pride and more utilitarian pieces like the key card and newsletter updated members on rules, upcoming socials and board changes.

New signage was implemented throughout the club using the colorful, energetic color palette and clean type.