Raka Gemma Maulid's profile

Puma Cell Alien OG

Apparel
courtesy of Puma

SS19 Puma Cell Alien OG

The Cell alien returns!
Another project in the bag, super exciting season for the cell family
~
Launched in the ‘90s, CELL technology was the foundation upon which we built our cushioning know-how. The hexagonal form supported strong movements and helped stabilise each step. The CELL Alien, introduced in ’98, revolutionised CELL tech with its bubble heel delivering soft comfort during long-distance runs. This year, we’re bringing the CELL Alien back in its OG Original form. The mesh upper allows air to circulate, while IMEVA in the midsole offers energy return. A rubber outsole supplies instant grip and traction, and the look is rounded off with PUMA CELL branding on the tongue.
~
Project Type: Reissue
PLM :
Rafael Nespereira, Valentine Rondoni
Dev : Oliver Whitworth
3D tooling: Ricky Hung

Retail Price: 120
Process
Photos courtesy of footpatrol.com
UNDEFEATED’s Editorial of the Puma Cell Alien
Photos courtesy of solebox.com
Puma Cell Alien OG
Published:

Puma Cell Alien OG

Launched in the ‘90s, CELL technology was the foundation upon which we built our cushioning know-how. The hexagonal form supported strong movemen Read More

Published: