Kids Fly Far. Objective: to design a set of 1-color icons that indicated a sense of movement or advancement, and to integrate these icons into an app aimed at users ages 8 through 12 years old.
I conceived of an airline frequent flyer program aimed at kids, with different games and activities unlocked for every 5000 miles flown.
Font study: the roughened childlike treatment wouldn't have worked at scale. Arctic tern mascot logo: rounded and shortened "Ari's" wings to give a gentler, kid-like appearance, and to match the round counters and caps of the logotype.
Study of the "kids fly far" program and parent company logotypes and how to align them with the mascot-mom logo. My notes in red.
Horizontal and vertical layout thumbnails, and a first pass at vertical wireframe.
Color grouping. Each smaller "tier" medallion uses 1 color rendered in tint, tone, and shade. Each larger medallion uses an extraction of the parent tier color.
Vertical iPad presentation...
...and with flyout menu.
Horizontal presentation for in-flight entertainment system viewing.
...And with flyout menu.
