For my Junior Design class, I developed a brand identity for a fictional company. Pearl Nectar, a brewery company that produces a light yet flavorful beer targeted towards women. I created an impactful graphic and used a combination of serif and sand serif type to communicate that the beer is sophisticated and full of flavor. To reflect on the feminine side of beer, I used subdued colors in the logo. The letterhead, envelope, and business card maintain the simplicity of the Pearl Nectar’s logo.
