The “Q” in Quad is two interlocking number 2’s, representing the two sets of twins in the Gardner Quad Squad. This unique shape has a meaningful message of the connection between the girls: while they are two separate sets of twins, they come together as a quadruplet. It also has a nod to the infinity sign, representing their forever family. The four dots represent the four girls on a more obvious level, as well as aid in the branding part of the identity. The color palette draws upon inspiration from family and natural, welcoming colors. A blue hue instils a feeling of trust and is gender neutral. This aids in creating a wide spectrum of options when it comes to creating merchandise.