Spider-Man: Into The Spider-Verse Campaign
Mail Boxes Etc. & SONY UK
Partnership marketing campaign between Mail Boxes Etc. and SONY UK to promote the release of Spider-Man: Into The Spider-Verse.
A UK & Ireland campaign, released before the film hit the cinemas, ramped up over the official film release and ending at Christmas. Offering audiences a chance to win a family trip to New York City in January 2019.
A mixture of organic and paid social activity was used to drive users to the MBE dedicated competition page. Alongside this were weekly prize-draws across their social media channels for lower value prizes.
Activity
8 weeks of Facebook competitions
Facebook ad campaigns
Facebook Story posts to drive awareness
Instagram Story ads to drive awareness
Instagram competitions
Twitter activity (organic)
Use of the Audience Network (ads)
Boosted posts (Facebook & Instagram)
Offline PR & Store promotion
