EnjoyIllinois.com Website Re-creation
A complete wreck and rebuild of the Illinois Office of Tourism's website and database
The Challenge: Reframe the domestic digital hub of Illinois Tourism
The Approach: Inform, Inspire & Surprise
The Goal: To make people say, "I want to go there"
The Approach: Inform, Inspire & Surprise
The Goal: To make people say, "I want to go there"
Consumer research, overall concept and design approach, content strategy and site structure.
Photography art direction for photoshoots throughout the state. Database rebuild and redesign.
Page ideation, design and content creation. Animated gif creation and site development. And then, we launched.
SECTIONS & CONTENT
DESIGN DETAILS
ANIMATED GIF // Video and Photoshoot, Creation
Role: Creative Director, Art Director & Designer
