JERSEY AS ART
PRESS KIT CREATED TO ANNOUNCE THE START OF “JERSEY WEEK,” AHEAD OF THE MLS SEASON. WE NEEDED TO TEASE THE UNVEILING OF NEW UNIFORM KITS FOR THE MLS LEAGUE WITHOUT ACTUALLY SHOWING THE UNIFORMS.
THIS BOOK USES CLIPS OF DETAIL PHOTOGRAPHY OF THE JERSEYS COMBINED IN ARTISTIC COMPOSITIONS. WHEN ALIGNED SIDE BY SIDE, THE COMPOSITIONS PIECE TOGETHER SEEMLESSLY AS SHOWN IN THE WAYFINDING GRAPHIC TOWARD THE FOOTER OF THE BOOK.
IMAGES FROM THIS PRESS KIT WERE PROMOTED ON DIGITAL PLATFORMS AND THE PHYSICAL BOOK WAS USED IN THE PR PRESS EVENT.
PRESS KIT CREATED TO ANNOUNCE THE START OF “JERSEY WEEK,” AHEAD OF THE MLS SEASON. WE NEEDED TO TEASE THE UNVEILING OF NEW UNIFORM KITS FOR THE MLS LEAGUE WITHOUT ACTUALLY SHOWING THE UNIFORMS.
THIS BOOK USES CLIPS OF DETAIL PHOTOGRAPHY OF THE JERSEYS COMBINED IN ARTISTIC COMPOSITIONS. WHEN ALIGNED SIDE BY SIDE, THE COMPOSITIONS PIECE TOGETHER SEEMLESSLY AS SHOWN IN THE WAYFINDING GRAPHIC TOWARD THE FOOTER OF THE BOOK.
IMAGES FROM THIS PRESS KIT WERE PROMOTED ON DIGITAL PLATFORMS AND THE PHYSICAL BOOK WAS USED IN THE PR PRESS EVENT.
