Weatherby Healthcare Styleguide
Style guides are those key branding materials that require more than a good eye for design and branding. They require a true understanding of the audience, marketing, and business objectives and competition awareness. Moreover, style guides need to be developed with the corporate culture in mind. A style guide is useless if it does not fit with the culture that will use it. I see a style guide as a cultural foundation of the fabric of any organization. I the case of Weatherby Healthcare, I personally developed, wrote and designed the entire branding style guide leveraging market and branding research, collaborating with editors, and marketers to create a true-to-brand style guide. It was a great project to take on.
Style guides are those key branding materials that require more than a good eye for design and branding. They require a true understanding of the audience, marketing, and business objectives and competition awareness. Moreover, style guides need to be developed with the corporate culture in mind. A style guide is useless if it does not fit with the culture that will use it. I see a style guide as a cultural foundation of the fabric of any organization. I the case of Weatherby Healthcare, I personally developed, wrote and designed the entire branding style guide leveraging market and branding research, collaborating with editors, and marketers to create a true-to-brand style guide. It was a great project to take on.
