Missouri Telehealth Interpretation Project
Marketing Kit Artwork & Layout
Marketing Kit Artwork & Layout
A singular portrait made up of many portraits represents that communication is a collaboration. This marketing kit was aimed at hospitals and clinics that receive federal funding. They are required by law to provide meaningful interpretative services to Limited English Proficient individuals. I used strips of imagery and color to signify that it is a series of fragments that make up a whole. I used the thin, jagged type Simplex on the cover to reference feelings of uncertainty with the primitive letterforms.
Bebas and Adobe Garamond Pro Bold Italic are used throughout the remaining marketing material to represent the officiality and gravity of the issue.
A Neo-plastic inspired layout was chosen to guide the viewed through the gatefold information.
Geometric shapes and monochromatic colors were used to emphasize the concept of "fragments" when communicating with someone who does not speak English proficiently.
