These OOH boards were created for 7UP to draw in the millenial generation who are culturally saavy in both the English world as well as the Latino world. The campaign was also meant to mirror the English language version that was using UP. So in order to unify the campaign, we kept it in the Spanish versions and had some fun with how the word UP is used. This campaign was presented to the client amid some trepidation about whether or not the campaign could run in both languages and thanks to our great work we won the client over. This agency had no Spanish language department, it was up to me. I was their Spanish language department. I was the Art Director and Writer on this project.