To benefit from a not yet addressed potential  of sports injuries market in Poland, Ibuprom    launched a new sub-brand: Ibuprom Sport. A brand specifically dedicated to young people    who suffer from time to time from pain related to physical (sport) activity.

The brief was to create a brand icon to integrate it into the new packaging design and then create the brand world.

The brand icon is the brand in action. The illustration builds an ownable asset that only Ibuprom Sport brand can use and exploit.