Creative Leap, the studio I worked with,  was appointed to develop and launch a new  domestic challenger sore throat brand into the Polish market to take on the leading international brands, Strepsils & Cholinex.

The brief was to create the naming, the brand, packaging, and all collateral and in-store communications.

Inovox is your voice brought back to you. Inovox is you being empowered. Is the ‘X’     force in action.

The trade has enthusiastically embraced Inovox, with the new brand achieving excellent target distribution. Following the success at the launch conference, the first-year sales projections were increased by an incredible 500%, and Inovox is already the number 3 selling brand in Poland.