The client needed to redesign two of the existing promotional packaging they launch every year around Xmas time. As the mother is the buyer, the design had also needed to be honest and trustworthy; however, Martians brand already plays that role in the market; therefore, the design had the freedom to be playful.
The new designs needed to be more engaging and appealing to the consumer: the kids. While Using the toys as an excuse to create a story behind, the new packaging designs allowed the product to speak on comms and TV with a more cohesive speech and, at the same time, more consistent.
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