Client: Freia Mandelstang.

 

Situation: Mandelstang is one of Freia's oldest chocolates that has had quite decreasing sales the last decades. They wanted to strenghten their brand, and make people feel a love for the chocolate once again.

 

Target audience: 1. Adults in ages of 30-50 that already know about the chocolate. 2. Children between the ages 10-15, because they have the ability to effect their parents choices at the grocery store.

 

Goals: To get back the lost customers, as well as getting new ones, and increasing the sale of Mandelstang.

 

Solutions: Print ads and boards. The idea was to put humans in squirrel costumes and make them do everyday things. The campaign slogan says "Unleash the animal in you."