This is a full page spread ad for Mercedes SLK Roadster i was commisioned to produce by Jung von Matt.
The concept was very nteresting in that the esthetic played an important role in communicating the message and the whole project was a nice experience all the way through.
The aim of the art direction was a lo-fi, almost xeroxed look which supported nicely the gritty dystopian/industrial style of the city. The text reads "RAUS INS GRÜNE" as an invitation for one to go into the wild. Preferably with a roadster SLK.

The ad was featured in the Lürzers Archive Advertising Magazine and also won the Creativ Club Austria Silver Venus in the Illustration Category. We have also won the Gold prize the same year with the Falter Ad Campaign.

CREDITS

Client: Mercedes-Benz/SLK Roadster
Agency: JungvonMatt Donau
Creative Direction: Andreas Putz, Volkmar Weiss, Thomas Niederdorfer
Art Direction: Dian Warsosumarto, Volkmar Weiss

Prize: CCA Silver Venus in Illustration Category