Client: Kreativt Forum.

 

Situation: Kreativt Forum is opening a new sub-division in Bergen, and therefore needs a campaign that will attract the creative people in Bergen.

 

: Primarily creative people working in Bergen within advertising and design. Secondarily students within the creative field, in particular advertising and design.

 

Goals: To create buzz within the creative environment around Kreativt Forum in Bergen, and want to be a part of what Kreativt Forum has to offer.

 

Solutions: A brochure made available to all creative people in Bergen, informing them about Kreativt Forum and KF-huset, a new gathering place for old and new members, and also how to become a member. The brochure was also made for the iPad, with different ways to browse the pages and some small animations. Also made was a DM to be sent to the different advertising and design agencies in Bergen, featuring a USB stick shaped as a lightbulb with the saying "Show off your good ideas."