Marios Schwab for Fiorelli: SS16 Press Concertina
Marios Schwab for Fiorelli collection press piece to launch the new collection.
Fiorelli Press Piece: Art Direction of photography, Conceptual Design, Design & Printing.
A5 Concertina: Satin 350gsm, bespoke cutter, folding & matt finish.
A bespoke press piece to engage with press, while marketing the new Marios Schwab for Fiorelli SS16 Capsule Collection
CLIENT
TLG Brands, Fiorelli and Marios Schwab. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories.
OBJECTIVE
Conceptualise and design an engaging press piece for the launch of the Marios Schwab Spring Summer 2016 capsule collection. Develop a printed material representing the brand and encouraging the receiver to take an interest in the new collection offerings.
TLG Brands, Fiorelli and Marios Schwab. Fiorelli is a handbag brand that markets fashionable, affordable and functional accessories.
OBJECTIVE
Conceptualise and design an engaging press piece for the launch of the Marios Schwab Spring Summer 2016 capsule collection. Develop a printed material representing the brand and encouraging the receiver to take an interest in the new collection offerings.
THE IDEA
Utilising trends of pinks and paper in a photographic shot to showcase the capsule collection.
Utilising trends of pinks and paper in a photographic shot to showcase the capsule collection.
Concertina and interactive press piece. to present as many of the handbag options in the full capsule collection. Creating an interactive press piece that adds user experience as well as educating the user about the new collection.
SOLUTION
Creating an concertina that opens out to reveal Marios Schwab & Fiorelli marketing messaging.
Foiling and premium laminations are applied to this press book.
